Vision & Mission
Vision:
To create value on a sustained basis for all stakeholders through the standards of transparency, accountability and responsibility, innovation and leadership in cement manufacturing while fulfilling corporate social responsibility.
Mission:
Our mission is to create long-term value and provide market-focused solutions to all our clients and partners through the development and conversion of natural resources into quality products.
Our mission is comprised of four key objectives:
- Adopt the best industry practices in all aspects of operation
 - Actively manage and build our business with high quality assets and services
 - Strive towards a high performance organization in which every individual accepts responsibility and is rewarded for results
 - Gain mutual trust of the shareholders, employees, customers, suppliers and communities through positive communications and by consistently delivering on the commitments.
 
We value:
- A performance-oriented approach — achieving high quality business results and strengthening our capabilities.
 - Environmental safety — possessing a firm commitment to health, safety and sustainable development.
 - Honesty — doing what we say without compromise.
 - Commitment — to win-win relationships that are mutually beneficial to all parties
 - The Challenge — to deliver results even in situations of adversity.
 
Our success lies in:
- Our shareholders realizing a greater return on their investment.
 - Business relationships benefitting our customers and suppliers.
 - Communities in which we live valuing from and widely benefitting from our existence.
 - Employees starting the day with smile and a sense of pride and purpose, and ending it with a sense of accomplishment.